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Perplexity’s Ad and E-Commerce Rollout Faces Challenges Despite AI Hype
Perplexity’s Ad and E-Commerce Rollout Faces Challenges Despite AI Hype
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BTCCSquare news:
Perplexity, the Nvidia-backed AI startup valued at $20 billion, struggles to gain traction in advertising and online shopping—two critical revenue streams beyond subscriptions. Nearly a year after launch, fewer than 0.5% of advertiser applications have been approved, with marketers citing a frustratingly slow onboarding process.
The company maintains a deliberate pace to preserve user experience, but its cautious approach has sparked investor skepticism. The departure of ad chief Taz Patel last month further clouds the initiative's future, originally framed as an experiment. For AI investors, the sluggish progress raises questions about monetization scalability in a sector where ad dollars and e-commerce integrations are pivotal.
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